Tuesday 30 September 2008

Snatch Addresses Credit Climate Change - "Women, children, and designers first".

Last night Snatch HQ hosted an emergency summit on the future of the creative industries. Attended by almost 100 movers and shakers from the world of advertising, fashion, art, music and break-dancing, as well as a further 200 delegates from the world of business and finance, its aim was to send a bold and clear message to the world: that creativity is simply the only way to save your business.

Highlights of the night included a talk by Jake and Dinos Chapman about mergers and acquisitions, whilst Maurice Saatchi kept us all grooving till the small hours with an impromptu multimedia VJ set on practical strategies for mass redundancy. Vodcasts came from Thom Yorke on tracker mortgages, and Alan Yentob on the creative opportunities posed by privatising the BBC.

However, the focus of the evening was a speech by Snatch's Executive Creative Chairman, Simian Gladtrees:

"As Wall Street trembled in the wake of the Lehman's Bank catastrophe, Damien Hirst on the other hand made £111million selling dead animals at an auction - proof if ever it were needed that creative people know more about business than so-called experts.

"As many of you will be tightening your belts -perhaps around your own throats?- it seems the credit climate change is the greatest opportunity the creative industy has ever had. As tangible things like money and property become completely worthless, intangible, abstract things like concepts, brands and daydreams become increasingly precious. It isn't difficult to imagine a future economy that uses our FaceBlog friends as currency; where we communicate entirely through graphic design and where we dream about brands through an iPod... The sound of London will be everywhere as roads are made of music and champagne will be digitised...


"Creative media is the the only way to save your business. In the credit climate change shitstorm we need to put our women, children and web-designers first. Our creative future is in their virtual hands."

The night ended with the unveiling of Snatch/NY's new work for Dow Jones financial index - a 70foot animatronic Godzilla that barks share prices and stock market news from the corner of Wall Street in Japanese.

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